Purple Mattress wanted to introduce their new, luxury end, Rejuvenation Collection and re-introduce their completely redesigned hybrid series as the Restore Collection . The challenge was to create signature rooms for each mattress that elevated the look of the brand to reach a new tier of consumers.

We assembled an amazing team of 3D artists, set designers, stylists, photographer, motion and talent to deliver six distinct rooms, each with its own flavor and vibe. Images and motion were used to launch the new product at every sales point for the brand.

My Role: Art Direction
Photographers: Justin Gollmer
Motion: Harbor PDX