As part of creating the adidas Women’s Brand Direction we wanted to highlight and promote female artists. We invited several female creators to interpret the idea of Women Supporting Women using their stories and passion for sport. We wanted to show the artist in their own spaces, sharing their unique creative processes from start to finish.

From WIP illustrations to Dwell posters, from internal zines to art installations - we were able to show the brand a new way of collaborating with creative partners while at the same time activating female artist for the brand.

My role: Art Director
Artists: Gemma O’Brien, Jenne Law, Lucie Bryant, Poli Lovi & Maria Maria Acha-Kutscher