We used color and light to express the positive energy of the confident female runner and to showcase the unique silhouette of the boost shoe designed just for women.

The campaign imagery was used for global advertising, retail graphics and in-store displays, still and motion content for eComm & social, event graphics and lookbooks.

My role: Art Direction & Design
Photographers: Emiliano Granado, Shaun Mendiola & Steve Steckly