Badge is adidas’ seasonal photoshoot and visual identity. It spans across the brand and around the globe. Thirteen different sport & lifestyle categories featuring athletes of every level in various moments of their daily lives, routines, and workouts. It was an ambitious project bringing together photographers, directors, producers, talent, and products from multiple countries for a two-week shoot in Barcelona. This vast collection of imagery and motion is used globally, from social to retail and everything in between.

My Role: Art Director
Photographers: Theo Cottle, Rory Griffiths
Cinematographer: Beatriz Sastre