To help relaunch Purple’s signature mattresses and hype a new product debut, we concepted, designed, built, and captured the new face of Purple. In an ambitious studio shoot that included elaborate, curated set builds and dynamic still and video content, the goal was to concept, construct and capture realistic rooms and lived in spaces. The spaces featured lush, luxe and tactile environments, where the aspirational aesthetics and personalities of the rooms reflected the Purple products featured as well as the people who enjoy better sleep by using them.

My Role: Art Director
Photographer: Justin Gollmer Motion: Harbor PDX